5:00 PM17:00

Botanicals and Beyond

  • 2713 John Deere Drive Knoxville, TN, 37917 United States (map)
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Registration & Refreshments 5:30pm Program 6:00pm

Tennessee Florist Supply

2713 John Deere Drive

Knoxville, TN37917

RSVP 865-588-7384

Latest Trends and Techniques in Permanent Botanicals

The winner of last years Designer of the Year Competition,  Keely Weems will be presenting a program with new and profitable techniques for your everyday permanent botanical work.

Currently working for Mott’s Florist in Oak Ridge, Keely is a Native of Knoxville and a seasoned designer starting her floral career in 1998.  Always seeking out more knowledge, Keely has won scholarships and competitions and attended several renowned schools and classes to keep herself current in today’s society.

This is a great opportunity to learn from a talented fellow florist.

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2:30 PM14:30

DEADLINE FOR: Designer of the Year 2016

Designer of the year Competition 2016

Winner of this year’s competition will win up to $500 in cash and prizes and represent ETPFA in The Designer of the Year Competition at the State Convention in Franklin.

Whether you are a seasoned designer with years of experience or a new designer still training, competition is a great way to not only show off your talents but learn some new tricks as well and make great friends in the industry.

Contact Diane Storm, TCF at 865-588-7384

Deadline for Competition entry is July, 6

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6:00 PM18:00

Petals and Profits // Two Programs in One Night

Garden Roses - Not all Garden Roses are Equal

From Alexandra Farms and other South American Farms
we will feature an array of Garden Roses.  Garden Roses are becoming not only a luxury wedding item but a staple in many shops. If you are familiar with the colors, shapes and opening of these greatly demanded products you will increase your ability not only to offer them, but to also make money on them.

Mike Tallent will discuss product and best purchasing practices for these roses to maximize your dollar on these roses. With question & answer opportunities on purchasing and processing these great treasures.

Care and Handling - The difference between good product and great results.

Dean Knight is a leading expert on this subject. Many top farms and research teams seek out his experience and feed back on their products. He will be on hand to show how proper care and handling will maximize your product and minimize your flower loss.

If you have a great product and a really good mark up you are flying, right?  Well, you need to know how to process that great product to get the best results. Whether it’s the wedding of a lifetime, a memorial or just a brighten your day bouquet, you will want your product to be the best on the market. Care and handling is essential to get the most from what we sell.
From the moment your flowers come in the door the clock is ticking on you.Cutting, hydrating and feeding your flowers properly you will see an incredible difference in how your flowers look. 

Reservations call Dianne Storm at 865-588-7384

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6:30 PM18:30

Central Tennessee Professional Florists’ Association Design Show

Hosted By: The Roy Houff Company 925

Twin Elms Court Nashville, TN 37210

Monday, March 14, 2016
6:00 PM Registration
6:30 PM Dinner
7:00 PM Design Sho

The Roy Houff Company invites you to their Spring Open House. Great incentives throughout the evening as they host CTPFA & TSFA’S Designer of the Year, Donny Johnson and his design show Spring Is In The Air.

Meal: $10 Education Contribution: $10

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6:00 PM18:00

Central Tennessee Professional Florist Association meeting

Metro Floral Wholesale

Central Tennessee Professional Florist Association meeting

January 25

Dean Knight aka “The Rose Guy”

Presenting a Minimalist Approach to Care and Handling

Care and handling of fresh flowers is one of the best ways to distance professional florists from Big Box, 1-800’s, online suppliers and grocery stores. 

Dean will share simple ways to increase vase life by the use cut flower FOOD, sanitation, temperature, ethylene control to increase the LIFE of fresh FLOWERS

Dinner at 6:00     Program at 6:30     

Door prizes provided by Floralife, Syndicate Sales and Rio Roses

Dinner provided by Metro Floral Wholesale

Suggested program donation $10.00

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5:30 PM17:30

East Tennessee Professional Florists' Association Design Show

Flowers Direct, Inc. and ETPFA would like for you to join us for an evening of fun with TSFA Designer of the year, Donny Moore. Donny will be showing a touch of Fall, Christmas with some contemporary looks, and a touch of winter weddings while discussing new ideas, trends, and tricks for the trade. 

For your convenience the TSFA Book Mart will be at Flowers Direct with great gift ideas available for purchase.

Light snacks & drinks will be available.


Donny joined Rebel Hill Florist in December. Before relocating to Nashville in 2014, Donny owned Bella Flora in Little Rock, Arkan-sas. 

Donny discovered a passion for flowers and for business early on— his very first job was as a delivery driver in a Texas florist in 1997. Lasting only one day as a driver, he was quickly promoted to plant care and ultimately embarked upon floral design - beginning a near 20-year love affair with flowers. 

Over the years, he has received numerous design accolades. In Ten-nessee for less than a year, Donny has already been named: Tennes-see State Florists’ Association (TSFA) “Designer of the Year” and “Iris Cup” winner. Just last week, representing TSFA, he was awarded 2nd Runner-Up in San Antonio, Texas’ NAFA. 

During his tenure in Arkansas, he held board positions with the Ozark Florist Association; Arkansas Flower & Garden Show; and Teleflora’s Arkansas Unit. Dedicated to education and industry pro-motion, Donny capitalizes on every opportunity he can to share his knowledge and hone his craft. 

Donny holds a degree in Secondary Education from Baylor Univer-sity. He is a certified “Arkansas Master Florist”, and currently pur-suing his AIFD certification.

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